Pinterest Strategies You Must Employ
Another social networking site has emerged and conquered a major part of the online world. This is called Pinterest. For those who want to have a larger brand following, Pinterest can be a powerful social marketing tool. As many people already know, Pinterest is all about sharing images among people of the same interests. Using images based on their interests, users create their own boards which can also be used as their self-promotion page.
However, while Pinterest may sound really cool, don’t get too excited and jumped into the craze right away. Think about it, what if no one pays any attention to whatever you pin, or, at least, make a comment or click the “like” button on any of your image. Then there’s no use of even signing up in this social site. After all, the whole meaning of this platform is sharing. It is named “social media” for a good reason.
So whether you engage in Pinterest for your personal satisfaction or for marketing purposes, you should make the most out of the expanding community and the popularity that this social site has been gaining recently. Ultimately, your goal is to cause as many people as possible to repin your images, follow you, and generate more traffic to your own website. What Pinterest strategies do you have to employ to do this?
Post relevant content which others would love to share. You might think this approach is too simple but this is something you have to remember if you don’t want to turn people off by your captions that are obviously promoting your products. This is a social network based on the principle of giving to and finding inspiration from others and bombarding your followers with advertising message might give them the feeling that you’re intruding their comfort zone.
Pinterest is all about visually appealing content, which means that plain text is a taboo. Think of Pinterest as a scrapbook, and not as a journal.
Sharing is another key word of Pinterest. In fact, it’s what’s keeping the site alive. So if you want to remainin this site, make sure you also share other people’s pins to your own boards. Having diverse pins can make your boards look more interesting and exciting. This will also give people the impression that you’re not self-absorbed or self-centred.
Promote your Pinterest site.
Sometimes you have to exert a little effort to make other people share your content. Include in your image captions your request for them to repin your images. Or start an online contest in which you ask followers to share your images and whoever gains the most number of likes for this content gets an online star from you. Or you can send an email marketing list to your networking profiles asking them to join you in Pinterest.
Spend some time on Pinterest. For your online presence to be felt in this social networking site, you have to show some activity. One sure way that you will be shared is to repin the content of other users to your boards. Browse other users’ boards for new trends and ideas that you can employ in your marketing strategy.
Target the interest of Pinterest female audience. Based on a recent data, most of the Pinterest users are female. So if you want to increase your following, create pin boards that will cater to the needs of women, such as beauty, fashion, recipes, home décor, and many more.